Indonesian Market Became Target of China’s Textile Industry
Thousands sheet of neatly lined fabrics filled the area of China Textile City International Convention and Exhibition Center, where became the site of the 2018 Keqiao Textile Expo in Shaoxing, China. The spring exhibition, which included 1,392 booths and 540 textile companies, also offered a variety of textile products, consist of clothing, curtains, and hijab, which were sold on demand.
2018 Keqiao Textile Expo opened opportunities for textile and garment enterprises to market their products locally and internationally. A textile company that had never missed the exhibition in Shaoxing City was Shaoxing Mulinsen Textile Co. Ltd. which was always targeting buyers and Indonesian company.
Director of Shaoxing Mulinsen Faye Wang said thatits biggest market was Indonesia. In fact, according to him, half of the company’s revenue was from the exports to Indonesia. "Our revenue last year reached 100 billion US dollars and 50 billion US dollars was from sales to Indonesia," he said.
The companies’ target cities in Indonesia were Bandung and Jakarta. "More sale were at Bandung, and a few (other) at Jakarta," he said. This year Faye’s company was anticipating a 25 percent increase in exports to Indonesia by relying on woven and polyester products.
Faye’s company also marketed its products to Southeast Asian countries (50-60 percent of total exports), and also, to Western countries such as Los Angeles US, Italy and France. Within a year, his company followed six exhibitions, such as in Canton and Shanghai, which could contribute up to 20 percent to corporate income.
Except of served direct purchases, Faye’s company accepted orders through its electronic commerce services by using the popular Alibaba application in China.
Became a Target
Just like Shaoxing Mulisen, Sanmai Fabric textile company also made Indonesia as one of the main markets for their products. Sanmai Fabric’s representative,Diz Qian, said that his company earned $ 2 million in revenue from the exports to Indonesia.
"Indonesia is the second country of our target market, after Sri Lanka," he said. He also added that from the exports to Sri Lanka, the company could earn 3 million US dollars per year or one-fifth of the company’s annually revenue which was 15 million US dollars. "So the total percentage of the exports to ASEAN countries was about 30 percent," he said.
The company marketed the P/D and metallic materials with glittering beads that likekby South Asian people. Except of Indonesia and Sri Lanka, Sanmai Fabric also marketed its products to North America such as Mexico and Los Angeles, also toSouth America and Europe.
Diz Qian said his company also often participated in the exhibition, which allowed the textile industry to expand the market. "It can even go up twice," said Diz Qian, wherehis company’s factories operated in Shaoxing and Fujian.
Source: Antara
Disclaimer: This article is a summary of news articles obtained from a number of mass media. We are not responsible for the accuracy of data or sources of information presented by the mass media that became the reference.
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